TooA
Client
Year
2021
Services
Web Design
Agency
Conran Design Group
Details
I had the opportunity to work with TooA, an Italian food-tech brand reinventing home gelato with a machine that turns liquid capsules into fresh gelato in minutes. Their aim is to disrupt the traditional ‘cold chain’ and make high-quality gelato accessible to everyone.
With the brand growing quickly and expanding its retail presence, TooA needed a stronger digital experience. I was brought in to redesign their website and e-commerce platform, ensuring the online journey matched the premium nature of the product and communicated the value of their technology clearly.
My work focused on creating a more modern, cohesive, and user-friendly online experience—refining layouts, enhancing product storytelling, and improving the overall customer journey from landing page to checkout. The goal was to design a digital presence that felt elevated, engaging, and aligned with the brand’s mission: bringing high-quality Italian gelato into people’s homes, easily and sustainably.
The redesigned site supported TooA’s continued growth, helping the brand scale internationally while maintaining a strong, consistent identity across physical and digital channels.
