Wall Street Journal
Client
Year
2025
Services
UI Design
Agency
Poppins Agency
Details
The Wall Street Journal is one of the world's leading sources of business, financial and economic news. The project focused on designing a unified digital hub for individual subscribers and enterprise customers, bringing content and events together in one connected experience.
The main challenge was catering to different audiences, membership levels and access rights, while bringing together content and events managed across multiple teams and CMS platforms.
The design approach focused on improving content discovery through shared topic, industry and role-based categories. It also made long-form content easier to consume through key takeaways, short videos and transcripts, while extending the event experience beyond the live session with recordings, insights and related content.
